The swing tag is packaging too.
From own brands and imported goods to marketplace suppliers, Phantm brings packaging, supplier and material data into one structured record, traceable to each product.
Lower packaging cost and footprint, without starting from scratch.
Across fashion, accessories, beauty and homewares, Phantm mapped the packaging footprint and found practical changes that fit the existing systems, so David Jones could act on cost and impact without a full redesign.
- Up to 10× ROI on the work completed
Phantm packaging case study

A wide range is made of complicated data.
Own brands, imported goods and marketplace suppliers all send packaging data differently, and seasonal ranges turn over fast. The wider the range, the more places a gap can hide.
- Consistency across categories with very different packaging
- Supplier responses, documents and detail connected to each SKU
- Missing or low-confidence values surfaced before deadlines
See every component behind the SKU.
Phantm centralises what is otherwise scattered across product files, supplier documents and spreadsheets, so your team can see what is known, what is missing and where the evidence sits.
- Each product captured with its packaging make-up
- Supplier and specification evidence attached to the record
- A view by category, brand, supplier or range
- Change-ready data for reporting and range decisions

The garment is one line. The packaging is six.
Every component carries its own material, weight and supporting evidence.
Explore the technology- Swing tag: Card, 3 g
- Care label: Polyester, 0.3 g
- Hanger: PP, 18 g
- Polybag: LDPE, 6 g
- Tissue: Paper, 4 g
- Carton: FBB, 60 g
Bring one category. See what your data can do.
Share the products, supplier information and evidence you already have, and we will show you where the evidence is thin and what Phantm can already map.