PKN puts smarter packaging data in the spotlight
Packaging data is moving beyond one-off reports and disconnected spreadsheets. It is becoming infrastructure: something businesses can maintain, trust and use to make better decisions.
That shift is at the centre of two recent features from PKN Packaging News, covering the next generation of the Phantm platform and a conversation with our COO, Ed Whitehead.
A closer look at the new Phantm platform
PKN’s Lindy Hughson explores how our new platform collects, verifies and maintains packaging information across complex supply chains.
Shaped by our work with businesses including MECCA, Adairs, Toyota, Opal Group, Thomas Foods International and ITW Construction, the platform is designed around a simple principle: Capture Once. Repurpose Forever.
The article also looks at one of the hardest parts of packaging data: making collection work across supplier networks of every size. Because packaging data infrastructure only works at scale when it works for everyone.
Read “Packaging data gets smarter with Phantm” in PKN Packaging News →
Ed Whitehead on turning packaging data into business value
In an accompanying PKN Industry Update, Ed Whitehead joins Lindy Hughson to discuss why compliance alone is not a strong enough reason to invest in better packaging data.
The real opportunity begins once a business can see what packaging it has, what it is made from and how much it weighs (at component and SKU level).
That visibility can help teams compare alternatives, prioritise packaging changes, reduce material use, improve procurement and manage regulatory risk.
It can also give packaging a more visible role in business strategy, with meaningful metrics reaching senior leaders alongside other critical business information.
Ed also explains why successful implementation begins with people, not technology, and how asking suppliers to validate existing information (rather than complete another blank form) can reduce effort and improve data quality.
It is a practical conversation about moving packaging data out of isolated compliance exercises and into the everyday decisions that shape cost, risk and environmental performance.
See how Phantm structures your packaging data.
Talk to our team to walk through supplier collection, validation and reporting.